Here's a scary bit of news from the Organic Bytes e-newsletter. On the one hand I can see a lot of people thinking this is really cool. I know I would have loved when I was a kid and didn't understand the implications.
On the other hand, it's just one more example of how far corporations will go to get their advertising out there so you (and your children) can't avoid them in any way shape or form. Before you know it, our street lights, traffic lights, street signs, and maybe even our front doors will all be sponsored and branded. Why stop there? We could brand our schools - how bout "Coca-Cola High" maybe? Each classroom door (Imagine "The Dow Chemical Science Class") and every chalkboard could have a different sponsor's logo. Even the kid's desks could be a collage of logos and ads. Now that would be truly "intrusive" advertising. Just so you know how flagrant they are about their methods, check out the quote in red below. Okay enough of my ranting. : ) Here's the clip from the article.
"In September, CBS plans to start using a new place to advertise its fall television lineup: your breakfast. Ads for CBS’s shows will be etched on eggs sold at some grocery stores.
The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”
George Schweitzer, president of the CBS marketing group, said he was hoping to generate some laughter in American kitchens. “We’ve gone through every possible sad takeoff on shelling and scrambling and frying,” he said, adding, “It’s a great way to reach people in an unexpected form.”
Newspapers, magazines and Web sites are so crowded with ads for entertainment programming that CBS was ready to try something different, Mr. Schweitzer said. The best thing about the egg concept was its intrusiveness.
“You can’t avoid it,” he said. He liked the idea so much that he arranged for CBS to be the only advertiser this fall to use the new etching technology. The CBS ads are the first to use imprinting technology developed by a company called EggFusion, based in Deerfield, Ill. Bradley Parker, who founded the company, wanted to reassure shoppers that egg producers were not placing old eggs in new cartons, so he developed a laser-etching technique to put the expiration date directly on an egg during the washing and grading process."
Sending neat thoughts,